For more than 20 years, KINETIK has collaborated with the Annie E. Casey Foundation on its annual KIDS COUNT initiative. A 2012 redesign achieves a fresh approach to data visualization, conveying the foundation’s message through easily accessible infographics in multiple media.
Challenge: Transition an established data book into a more concise, infographic-driven report and complementary digital communication solutions.
Solution: The Casey Foundation is dedicated to helping build better futures for disadvantaged families and children in the United States, and supports its mission through dissemination of detailed trend data related to educational, social, economic and physical conditions for children in communities nationwide. Since its inception in 1990, the KIDS COUNT Data Book evolved from 60 pages to more than 200—featuring maps, demographic tables, and national and state-by-state rankings on measures of child well-being. KINETIK’s deep understanding of the organization and the KIDS COUNT initiative was key during the recent overhaul of the book, which resulted in an infographic-centric print publication accompanied by single-page, individual state profiles and an iPad application. The redesign melds with a new organizational brand identity and incorporates a revised index of more indicators organized into four broad, interrelated categories. Iconographics for each category were designed to work in both print and digital media. While some “traditional” tables remain a mainstay of the publication, multiple pieces of data were highlighted in easily accessible infographics. The fresh approach to data visualization achieves a visual storytelling of the Casey Foundation’s message, all through complex data made simple.